Immersive
Music Making Films

Building a global reference catalogue of authentic musical performances for the age of generative media and immersive listening

Powered by our vertically integrated production infrastructure.

ConcertLab is the world's first purpose-built filming studio for fine-arts music, delivering a scalable audiovisual reference layer for labels and artists.

We make definitive performance films through repeated full takes (uncut video) and carefully edited audio—achieving studio-level control while preserving the immediacy of a live performance. Managed in-house, each film is rights-clean by design and functions as a bridge between albums and concerts—strengthening catalogues and guiding audiences toward both recorded releases and ticketed events.

Showcases are fully financed by ConcertLab. We distribute the films across social channels in a way that benefits the artist. We do not distribute audio to DSPs; instead, the label can release the audio from the films under predefined conditions.

A single Showcase session yields a complete content set: one longform film (typically ~30 minutes), a limited number of Singles, interview and making-of items, plus a wide range of short excerpts and story formats for social platforms. All material originates from the same recordings and is edited and compiled within one consistent editorial system.

Product Line

Financed

Showcase film:

Interview
Making of & BTS
Excerpts & Stories

Commissioned

Album MovieConcert FilmSingles

“For decades we treated video as promotion. Catalogues deserve something more stable.”

Major Label CEO

The Showcase format

ConcertLab’s primary format is the Showcase: a definitive performance film that serves as the long-term audiovisual reference for an album or programme—both a promotional asset and an enduring screen document of the repertoire.

Show case

ConcertLab’s Operating System

ConcertLab operates as a complete in-house system for music-making films. Tooling and infrastructure, musical preparation, legal structure, and promotional planning are integrated from the start.

Because capture, post, and delivery are built around fine-arts performance, we can produce consistently while aligning artist wishes with promotional outcomes. Everything is edited and compiled in-house into final deliverables, produced to consistent standards, with complete metadata and rights-clean by design.

End-to-End System

vertical integration in practice

The infrastructure

GantryCam System

The only silent indoor drone camera in the world with 11 degrees of freedom, capable of VR180 and spectacular cinematic shots.

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GantryCam System

The only silent indoor drone camera in the world with 11 degrees of freedom, capable of VR180 and spectacular cinematic shots.

The Membrane

A custom build cyclorama stage providing adjustable stage acoustics, custom microphone support and seamless white shadowless look.

Virtualisation

The only augmented acoustic system (using echotope technology) that is fully integrated in a film-set.
The largest Musou black installation in the world making the hall pitch black. Advance spatial recording cape-abilities. Custom dedicated VR180 workflow.

Automation

Recordable crane, camera, zoom, focus, lighting trajectories for perfect
repeatable takes. Real-time editorial comments per timecode. Automated pre- and post-production workflows. Centralised operational brain for the company.

“Once rights are resolved at origin, everything downstream becomes predictable”

ODMedia CEO

Towards an Integrated Music Economy

ConcertLab is built to operate at scale—handling hundreds of sessions per year and producing tens of thousands of audiovisual outputs annually. As this reference layer accumulates, it supports long-term planning across releases, touring, and partner activation.

Towards an Integrated Music Economy

ConcertLab is built to operate at scale—handling hundreds of sessions per year and producing tens of thousands of audiovisual outputs annually.

“Entering the ConcertLab studio felt like coming home. The perfect enviornment to document my music.”

Armin van Buuren

Participation & Alignment

ConcertLab is designed so each stakeholder keeps their domain—while sharing upside from the same body of work.

Labels retain full ownership and control of audio masters and DSP release strategy; ConcertLab manages the films across video platforms; artists participate through royalties from audiovisual exploitation—structured clearly in advance and maintained in all agreements.

Add ConcertLab to your catalogue strategy

If you’re planning an album, programme, or concert season, come to us: we’ll map the right format and rollout, then deliver a coherent content set built for long-term collaboration.

Immersive
Music Making Films

Product Line

Financed

Commissioned

The Showcase format

Show case

ConcertLab’s Operating System

End-to-End System

The infrastructure

GantryCam System

GantryCam System

The Membrane

Virtualisation

Automation

Towards an Integrated Music Economy

Towards an Integrated Music Economy

Participation & Alignment

Add ConcertLab to your catalogue strategy

Plan long-term audiovisual positioning for upcoming releases and touring programmes

Our team of experts

Gavriel Lipkind

Martijn Meeske

Larissa Groeneveld

Immersive Music Making Films

The Showcase format

Show case

ConcertLab’s Operating System

End-to-End System

The infrastructure

GantryCam System

GantryCam System

The Membrane

Virtualisation

Automation

Towards an Integrated Music Economy

Towards an Integrated Music Economy

Participation & Alignment

Add ConcertLab to your catalogue strategy

Plan long-term audiovisual positioning for upcoming releases and touring programmes

Our team of experts

Gavriel Lipkind

Martijn Meeske

Larissa Groeneveld

Immersive
Music Making Films